Roughly 60% of the Indian population is under the age of 30 and hence the coolness funnel tends to be top-down.

This is the segment that everyone will be building for. The consumption trends and behavioral patterns we hear here from these 4 accomplished people will likely remain relevant over the next decade.

We have Navya - who's an unlikely grounded person one usually wouldn't assume, the precocious Zepto Brothers - where what stands out more than everything else is the bond 2 guys who met in the 6th-grade share with each other, and Tara - an outsider who paved her way into the very inside world of Bollywood.

The transient nature of younger folks when it comes to housing/transport/ownership/vocation/fashion/shopping and the shorter attention spans are very different to someone like me who spends 8 hours watching a cricket match for example.

Biases aside, there is so much to learn here!

#NikhilKamath: Co-founder of Zerodha, True Beacon and Gruhas
Follow Nikhil here:
Twitter https://x.com/nikhilkamathcio/
Instagram https://www.instagram.com/nikhilkamathcio/
Facebook https://www.facebook.com/nikhilkamathcio/
Linkedin https://in.linkedin.com/in/nikhilkamathcio
Koo https://www.kooapp.com/profile/Nikhilkamath


#AaditPalicha : Co-Founder & CEO of Zepto
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Twitter https://twitter.com/aadit_palicha
Instagram https://www.instagram.com/a.palicha/
Facebook https://www.facebook.com/aadit.palicha.9
Linkedin https://www.linkedin.com/in/aadit-palicha/


#KaivalyaVohra: Co-Founder & CTO of Zepto
Follow Kaivalya here:
Twitter https://twitter.com/v0hra
Instagram https://www.instagram.com/kaivalyavohra/
Facebook https://www.facebook.com/100012626226933
Linkedin https://www.linkedin.com/in/kaivalya-vohra


#NavyaNaveliNanda: Founder of Project Naveli & Co-Founder of Aara Health
Follow Navya here:
Instagram https://www.instagram.com/navyananda/
LinkedIn https://www.linkedin.com/in/navyanavelinanda/
Navya’s Podcast https://www.youtube.com/@navyanavelinanda


#TaraSutaria: Bollywood Actor & Singer
Follow Tara here:
Twitter https://twitter.com/tarasutaria
Instagram https://www.instagram.com/tarasutaria/
Facebook https://www.facebook.com/people/Tara-Sutaria/100057211939870/

Timestamps

(00:00 ) - Intro

(02:05 ) - Zepto Bros Arrive

(04:00 ) - Story of Zepto Bros

(06:28 ) - Stanford Dropout Tale

(07:29 ) - KiranaKart Beginning

(09:31 ) - Dark Stores & 1st Funding

(12:02 ) - Cracking Sales as Techies

(13:35 ) - Zepto's Sales Growth

(14:30 ) - Y Combinator & Hurdles

(17:45 ) - Series A & Beyond

(20:19 ) - Grocery Economics

(23:31 ) - Navya’s Unconventional Choices

(27:07 ) - Navya on Privilege & Goals

(31:51 ) - Navya’s Reflections

(39:08 ) - Tara's Artistic Childhood

(40:10 ) - Disney to Bollywood- Tara's Story

(43:51 ) - Unveiling Bollywood’s Reality

(45:10 ) - Flaws in Movie Business

(46:10 ) - Changing Taste of Audience

(47:46 ) - Tara's Upcoming Film

(49:10 ) - Tara’s Dream Project

(50:20 ) - Who is Tara, really?

(51:27 ) - Music Tastes

(54:29 ) - What is the new gen. up to?

(56:16 ) - New Gen. & Consumption Trends

(01:00:00 ) - Flipkart vs. Amazon: Are both same?

(01:00:56 ) - Zepto’s USP & Commodities

(01:03:20 ) - Surprising Shopping & Buying Trends

(01:11:41 ) - The Complex Cinema Business

(01:15:27 ) - Do People Pay for Premiumization?

(01:19:18 ) - Social Media Blue Ticks, Scarcity Principle & Discovering Products

(01:28:10 ) - UPI vs. Credit Card

(01:29:08 ) - Trends in Social Media?

(01:30:26 ) - Income Inequality

(01:34:17 ) - Empowering Young Entrepreneurs

(01:38:12 ) - Education Systems: Old vs. New

(01:49:58 ) - Anecdotes from School

(01:53:45 ) - Childhood Challenges & Therapy

(01:56:50 ) - Dealing with Founder’s Conflict

(02:01:45 ) - Nikhil’s Brotherly Advice

(02:03:50 ) - Tara on Content

(02:13:06 ) - Marriage, Kids & Beyond

(02:17:39 ) - Woke Culture, Entitlement & Social Media

(02:23:55 ) - Tara's Wall-Bump Mishap

(02:25:53 ) - Navigating Cancel Culture

(02:31:12 ) - Brand Narrative in 1 Line

(02:35:00 ) - Surprise Jamming Session!